Don't Pick a Niche, Pick a Subculture
Stop selling to 'dog lovers born in December.' Here is why targeting a shared aesthetic and lifestyle is the secret to building a loyal community.
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Stop selling to 'dog lovers born in December.' Here is why targeting a shared aesthetic and lifestyle is the secret to building a loyal community.
If your email strategy relies on giant red banners and countdown timers, you are burning your audience. Here is the exact newsletter format that gets me a 45% open rate.