Leo Mercer Leo
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Build-in-public (6)

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When Your POD Provider Ruins a Batch (A Lesson in Quality Control)

When Your POD Provider Ruins a Batch (A Lesson in Quality Control)

The reality of 'hands-off' fulfillment. What happened when my print provider shipped neon green shirts instead of dusty olive, and how I handled the crisis.

May 02, 2026 · 6 min read
How to Price a $35 T-Shirt When Everyone Else Charges $20

How to Price a $35 T-Shirt When Everyone Else Charges $20

A transparent look at my pricing strategy. Why competing on price is a race to the bottom, and how I use aesthetic value to protect my profit margins.

May 01, 2026 · 6 min read
Steal My Design Process: From a Pinterest Board to a Bestseller

Steal My Design Process: From a Pinterest Board to a Bestseller

A transparent look inside my studio. How I turn fragmented aesthetic ideas into cohesive, high-selling apparel without being a professional illustrator.

Apr 18, 2026 · 7 min read
The 'Slow Growth' Reality: My First 6 Months Building a Brand

The 'Slow Growth' Reality: My First 6 Months Building a Brand

A transparent look at my revenue, retention rates, and the emotional reality of building a brand slowly. Why I chose community over quick cash.

Apr 10, 2026 · 6 min read
Why My Store Looks Like a Magazine, Not a Marketplace

Why My Store Looks Like a Magazine, Not a Marketplace

A breakdown of my anti-marketing UI/UX strategy. Why I deleted the countdown timers and sales pop-ups to create a peaceful shopping experience.

Apr 05, 2026 · 5 min read
Why I Stopped Treating POD Like a Get-Rich-Quick Scheme

Why I Stopped Treating POD Like a Get-Rich-Quick Scheme

I burned out on aggressive ads and cheap designs. Here is why I tore down my 'profitable' store to build a real, sustainable brand.

Mar 20, 2026 · 5 min read

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While everyone else is burning out on the short-form video treadmill, I built a passive traffic engine. Here is how I use Pinterest for slow, sustainable growth. read more

Stop selling to 'dog lovers born in December.' Here is why targeting a shared aesthetic and lifestyle is the secret to building a loyal community. read more

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